MAM
Liqvd Asia amongst most awarded Independent Digital Agency of 2019
MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry defining talent has seen them winning over 35+ awards across a spectrum of awards platforms in 2019 which makes them one of the most potent teams in the digital world right now. With services ranging across Branded Content, Conversational Marketing, Creative engagement, Search marketing, Ecommerce Excellence and other services as Liqvd Asia is rightfully recognized as Asia’s 1st digital experiential marketing company.
At LIQVD ASIA, giving clients the best experience on digital platforms is a motto and that has led to some exceptional work. The agency is the only digital agency to have produced an entire web series on SonyLiv which was titled – The Good Vibes. Its path breaking work for the likes of Zee Hindustan, LivingFoodz etc are exemplary.
Adding to their ever-growing team, LIQVD ASIA has appointed Mr. Rajeev Sharma as Director – Strategy & Business Transformation, Sunil Gangras as Jt. National Creative Director and Bani Kalra as Director – Business & Services to strengthen its core offering across strategy, creative, media and the overall senior leadership of the organization. LIQVD ASIA is enthusiastic to get industry veterans on board as part of its talent pool. The extensive work at LIQVD ASIA will be taken to newer heights with the addition of the new senior management.
Commenting on the development, Arnab Mitra, Managing Director, LIQVD ASIA, said, "We are moving away from being a hot shop of digital & transforming ourselves into an all service agency. With our kind of aspirations & variety of specialized services, it's only imperative that we attract & appoint the best talent from the industry. Rajeev, Sunil & Bani join us at the highest level in walking with Rashmi & myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”
Prior to this, Rajeev was head of Digital Services at JWT & has held senior positions at TribalDDB, O&M, TBWA. Sunil was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications etc & Bani was heading digital media services for various prestigious brands during her time with Cheil India, OMD & Starcom Mediavest before joining LA.
Rashmi Putcha, co-founder LIQVD ASIA adds "This is our year of exponential growth & extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil & Bani only pushes us by 3 steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
