MAM
Jump signs PR contract with online video technology provider switch media
MUMBAI: Jump, a B2B communications agency that provides bespoke PR, marketing and creative services to technology companies across the professional video industries, has secured a contract for PR representation of Switch Media in EMEA, Asia, Australia and New Zealand.
Switch Media, which was founded in Australia in 2007 as a home office start-up, has grown into a leader in video technology with more than 100 staff across APAC, Europe, Africa and North America and a significant year on year revenue growth since inception. In February 2019, Switch Media acquired Swedish-based media systems integration consultancy, Mediasmiths AB, as part of its growth plans for the European market.
“We first met Jump a few years ago and worked with them to generate some buzz around our MediaHQ product suite launch at NAB Show in Las Vegas this year. We were impressed by their knowledge, enthusiasm and traction with the media industry. We are looking forward to working with the team and further extending our PR reach in these territories with a specific focus on Europe, where we now have a strong presence we would like to elevate,” says Suzanne Levy, Head of Marketing, Switch Media.
Kate Ford, Jump adds, “Switch Media is an exciting company with first-class technology that enables media companies to deliver complex online video. In addition to Switch Media’s market leading Server-Side Ad Insertion product AdEase, we are excited with the interest in new product suite, MediaHQ. We feel well positioned to take Switch Media’s PR promotion to the next level. ”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
