MAM
Breaking News: New water park in the heart of Mumbai
MUMBAI: With monsoon taking a toll on Mumbai, and everyone talking about how the ‘City of Dreams’ has turned into a water park, Mumbai is now known as Mumbaica.
The city witnessed some major moments, such as trains travelling through water-logged tracks; cars, buses and two-wheelers having a hard time moving; and moreover, us humans almost swi mming through it all.
All of these instances were captured by people around the city and user-generated content was leveraged. Imagica's engagement was mind-boggling. Within a span of hours, we have organically received over 2000 Likes, 500+ shares and 200+ comments on various social platforms.
More than 30,000 views were garnered on social media platforms organically. We received a total engagement of 20% which is higher than the industry standards of 6%. The reach across all platforms was more than 60,000.
The response from Mumbaikars’ wa s overwhelming. Thousands of conversations were kick-started and amplification was followed. People tweeting headlines such as, ‘Mumbaica water park reopens today’, ‘Welcome to Mumbaica – Free entry for all’ and meme’s comparing flooded streets to other water parks, the trail just didn’t stop.
“By its very nature, Moment marketing has a great potential to get attention and connect with an audience. The payoff can be huge because there are millions of eyes on such trending events, thus enabling the chances of content virality. ” said, Anisha Kotian, Group Account Manager, 1702 Digital.
The impact was twofold: It not only gave rise to a chain of WhatsApp jokes and tweets, but it also served as a platform for people to share images of areas that were in utter turmoil.
The campaign brought to limelight the precarious condition and the woefully inadequate infrastructure of the city in the monsoons using light brand humor.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
