MAM
Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!
Bangalore: Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. This VR experience is available for hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from July 6 to July 16. Customers who experience VR will get exclusive cashback offers for shopping on Prime Day.
Prime Day is Amazon’s flagship event exclusively for Prime members that offers new product launches, best deals, blockbuster video titles, celebrity curated music playlists, and more. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members.
With VR, Amazon will enable customers to experience the new products being launched and not just rely only on images to make a purchase decision. Through VR, customers will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of Prime Day, walk through its streets and play engaging games.
Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi and get surprise messages from their favourite movie stars!
Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”
VR Experience Zones are open to all visitors, free of charge. At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging #AmazonPrimeDay & #DiscoverTheJoyOfMore and can win exciting prizes.
Amazon Prime Day Experience Zones will be operational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in:
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City |
Mall |
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Delhi NCR |
Select City Walk Ambience Mall |
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Bengaluru |
Phoenix Market City |
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Chennai |
Express Avenue |
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Pune |
Amanora Mall |
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Hyderabad |
GVK One |
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Kolkata |
Mani Square |
Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/prime to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more.
MAM
JioStar cracks IPTV piracy network as TATA IPL 2026 gets underway
Broadcaster moves swiftly on match day to shut illegal BOS IPTV service
MUMBAI: JioStar has dismantled a major digital piracy syndicate on the opening day of the TATA IPL 2026, targeting an unauthorised IPTV service operating under the name BOS IPTV.
The crackdown followed an internal investigation that flagged the rogue platform, hosted on bostv.org, for illegally streaming premium television content. Acting on its findings, JioStar filed a criminal complaint with the Cyber Police Station Firozabad, triggering a formal police probe.
An FIR registered on 26 March 2026 cites multiple offences under the Bharatiya Nyaya Sanhita 2023, the Information Technology Act 2008, and the Copyright Act 1957, underscoring the seriousness of the alleged violations.
Investigators found that BOS IPTV was offering access to more than 10,000 live television channels along with a library of over 25,000 video-on-demand titles through its proprietary streaming player. The platform reportedly had around 64,000 active users and was run by a team of roughly 20 individuals, pointing to a well-organised operation.
Law enforcement authorities have arrested the primary accused, with further detentions expected as the investigation expands across multiple states. Officials believe the network may be part of a broader, coordinated piracy ecosystem operating in India.
The website has since been taken offline by its operators, marking a timely intervention just as the IPL season begins and viewership peaks. For broadcasters, the opening weeks of the tournament are particularly vulnerable to illegal streaming, making swift enforcement crucial.
JioStar’s latest action signals a sharper, more proactive stance against digital piracy, especially around marquee sporting events. As the IPL gathers pace, the broadcaster is expected to maintain close coordination with authorities to protect its content and ensure viewers stay on the right side of the stream.
