MAM
Major international sport owners and organisers A.S.O. signs multi-year agreement to use Globecast’s Digital Media Hub for content sharing
MUMBAI: Globecast, the global technical solutions provider for media, has announced that Amaury Sport Organisation (A.S.O.), owners and organisers of multiple globally renowned sports events, has selected Content Marketplace, part of Globecast’s Digital Media Hub, for clipped content sharing.
A.S.O. organises 210 days of competition per year, with 90 events in 25 countries. Content is shared with A.S.O. customers including television channels, the wider media and also A.S.O for internal use.
Digital Media Hub is Globecast’s suite of services for sport and live events. Facilitating cross-platform live content publishing as well as VOD content creation and distribution – using the Content Marketplace module – it significantly increases content monetisation opportunities in what are highly competitive markets.
Having trialled a version of Content Marketplace at last year’s Rally Dakar, A.S.O has signed a multi-year agreement to use the media management and content sharing platform across multiple events. Via a specially designed website, content is transcoded to multiple formats and then clipped. File data can then be associated with the video: for example, scripts, cue sheets or a press kit. Access and rights management is also handled, via a simple user interface, with download and viewing statistics available.
François-Régis Grenot, VP Sales France at Globecast, said, “Using Content Marketplace, A.S.O is satisfying the ever-growing number of their customers who want their content via a simple-to-use system that is highly automated. We developed Digital Media Hub, of which this is a key part, over several years and it’s now a very evolved platform. We’re so pleased that a customer of this stature is benefiting from our expertise.”
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
