Digital Agencies
Admitad India gears up to host annual conference
MUMBAI: In a move that highlights its commitment towards the advancement of the Indian affiliate marketing industry, Admitad India has announced its plans to host Admitad Expert India 2019. The second edition of the acclaimed international business conference will be held at ITC Welcome Hotel in Bangalore on 26 July 2019. Several prominent names from the digital marketing, affiliate, advertising and publisher communities will attend the latest Admitad Expert India conference.
Through this one-of-its-kind event, Admitad India will bring together key stakeholders in the affiliate marketing space to hold insightful discussions about industry best practices and success stories. Several leading industry veterans will speak at the event, including Rahul T (CMO – Spoyl), Ashok Reddy (Founder – GrabOn), Shreyansh Modi (Head of Affiliate & Alliances – Flipkart), Sri Krishna (VP & General Manager – InMobi), and Ravi Bansal (Head, Online Business – JBL India). Leading brands such as Myntra, Jabong, Zivame, Medlife, Zoomcar, Bluestone, Arvind Brands, Lifestyle, Swiggy, Rebel Foods, Manyavar, and Titan have also registered for the event.
YouTuber and TV actor Shivshakti Sachdev and digital marketing experts will also be present at the event, sharing their insights about the dynamics of the affiliate industry and the best practices. Neha Kulwal (CEO – Admitad India) will present the welcome address at the event, which will be supported by Brew House, PaisaWapas.com, CashKaro.com and IGP.com.
Admitad Expert India 2019 will emphasise on the key pillars of technology, transparency, and communication, underlining how tech-led solutions can help publishers and advertisers maximize the value of their affiliate associations. It will also discuss affiliate marketing’s ever-evolving role in the e-commerce value chain and how technology can significantly accelerate the growth of the affiliate marketing industry and – by extension – the e-commerce space. Further, the event will provide participants with the rare opportunity of interacting face-to-face with industry leaders and top brands who have been leveraging the power of affiliate marketing to increase their business.
Speaking about the event, Admitad India CEO Neha Kulwal said, “After an extremely positive reception to last year’s conference, we are proud to present the second edition of Admitad Expert India. The Indian affiliate marketing industry has immense growth opportunities available to it. Admitad Expert India 2019 is a platform that highlights the importance of technology in helping the industry realise this potential and drive continued business growth for all stakeholders. We are looking forward to an inspiring event that ushers in an era of technological adoption in this fast-growing space.”
Admitad Expert India 2018 was attended by over 100 participants including brands such as Bata, Droom, Biba, Cashify, MakeMyTrip and more. Speakers at the event hailed from domain-leading companies such as CashKaro, Jabong, Firstcry, BigBasket, Nykaa, Desidime, and CouponDunia, among others. Admitad Expert India 2019 aims to build on the stellar success of the previous year’s edition and drive unique value for each participant attending the conference.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
