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The Growth Hacking Book’ launched for start-ups and entrepreneurs
MUMBAI: ‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guestby Dr. Unnat Pandit, Director NITI Aayog at India Habitat Centre, Delhi.Present on this occasion wereDeepak Jain, Director FII, Sanjiv Goyal, Financial Advisor of Supreme Court and other esteemed guests. The book challenges the traditional way of marketing and scaling startups; it introduces a new disruptive way to scale businesses faster than ever possible. It also aims to shape and develop the GrowthSet (Skillset + Mindset + Toolset) of the next generation of entrepreneurs, growth strategists and innovators.
Parul Agarwal and Rohan Chaubey, founders of GrowthMedia.AI, a cutting-edge business consulting platformbased in United States of America, and other authors of the Growth Hacking Book announced July 13 as the International Growth Hacking Day.
Their book,The Growth Hacking Book challenges the existing norms andis an almanac for growth in today’s hyper-competitive business world.
Dr. UnnatPandit, Director NITI Aayog, “Indian entrepreneur ecosystem is growing and the government’s effort towards building this ecosystem has been positive. With large human resource and entrepreneur energy,we are seeing surge of Indians Start-ups going global which is a positive sign for the entire entrepreneur system.”
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public. It’s the first book of its kind on Growth Hacking by 35 National and International entrepreneurs, growth marketers, influencers, thought leaders and successful companies. The ground-breaking insights shared by the contributors of the book are revealing the secrets that fuel the growth of Silicon Valley start-ups.
Talking about the book, Authors, Parul Agarwal & Rohan Chaubey, “the Indian start-up ecosystem has till date taken a traditional approach towards funding, growth and marketing. We have observed that 90 percent of Indian start-ups fail within the first five years (IBM Institute for Business Value and Oxford Economics). Our growth framework and tactics are guaranteed to make start-ups have a longer run than what the report suggests. This is fail-proof as it is tried and tested in Silicon Valley; now we are bringing it to India.”
The book advises the start-ups to have a growth team irrespective of their team and revenue size. Growth Hacking is conducting marketing experiments to uncover creative strategies to acquire and retain customers/users using data. A growth hacker is someone that operates at the intersection of product, marketing, and technology to methodically acquire, activate and retain users/followers/clients.
Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You do not want to pour water into a leaky bucket; it is a waste of money. That is why a true growth hacker would care about customer retention.
If you are into any business today then you are using techniques on ‘growth hacking’ directly or indirectly to grow your business.
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‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
