MAM
MediaCom announces changes to Worldwide, EMEA and UK leadership teams
MUMBAI: MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.
Nick Lawson, currently MediaCom’s EMEA CEO and global client practice lead, succeeds Toby Jenner as worldwide chief operating officer. Nick will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as global client practice lead. Nick has been with the agency for 28 years, originally as part of the media business before it merged with MediaCom in 1999.
Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.
Josh is replaced as UK CEO by Kate Rowlinson, the agency’s current managing director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.
Worldwide chairman and CEO Stephen Allan said of the appointments, “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”
Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
