MAM
Aptronix announces an exciting and creative Social Media Contest for all who are ardent fans of Apple products
MUMBAI: Aptronix, India’s largest Apple Premium Reseller is opening India’s first flagship Apple Premium Reseller store. To celebrate this milestone with apple fans, Aptronix is hosting a creative social media contest encouraging apple users and fans to get creative and express their love for Apple products in the form of images, poetry, videos etc. Through this contest, individuals will be sending in entries that will depict their love for a product which they own or aspire to own. Aptronix is promoting active engagement with the audience through creative avenues that gives them a platform to showcase their talent in the most simplified manner.
Over 40 winners stand a chance to win Apple products, special services, and a lot more. Based on the creativity of the entries received, the top 5 winners will win amazing products from Apple such as iPhone, iPad and Airpods and the rest will be given an Aptronix Black Services Card which entitles the user to special after-sale privileges as well as a preview of the new store hosted by Meghna Singh, the CEO of Aptronix.
On using Social Media as a platform to host this contest, Meghna Singh, CEO, Aptronix said “Social media today plays an integral role as a platform for connecting and engaging with customers. This campaign leverages the best out of social media by not just announcing the contest but also giving them an opportunity to be part of the brand narrative and showcase their creative streaks, all for the love of Apple “
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
