MAM
EaseMyTrip partnered with PayPal to extend its anniversary offer
MUMBAI: After the success of EaseMyTrip (EMT) 11th Anniversary campaign, the company has further partnered with PayPal to come up with second phase of the successful campaign. As a part of this campaign, the company is offering an extensive discounts to woo its customers by further providing Rs. 1150 (Rs. 750 instant CB from Paypal + Rs. 400 Instant discount from EMT) on flight and hotel bookings. For the bus travellers the company is offering a 30% discount (up to Rs. 311). To avail the offer, users just need to apply the coupon code: EMT11 while making the payment for their bookings.
In terms of business transactions, EaseMyTrip had witnessed 25% (approx) growth in their business during the 1st phase of the campaign. The company had also observed maximum number of bookings coming from states like Maharashtra (27%), Delhi (24%), Karnataka (24%), Gujarat (36%) and Madhya Pradesh (29%).
Offers under the 2nd phase of the Anniversary sale are available for bookings done through EaseMyTrip website, Mobile site, Android & iOS App and can be enjoyed as instant discount by using the valid coupon code. However, there are assured cashbacks and gift vouchers for all the customers. Major brand partners in this sale are Firefox Bikes, VIP and Anytime Fitness. To deliver the same, EaseMyTrip has partnered with PayPal to reach out to their customer base.
Additional Terms & Conditions
· The offer cannot be clubbed with any other promotional offers
· Bookings with the valid promo codes will be only eligible for this offer
· In case of partial/full cancellation, the offer stands void and customer will not be eligible for the same
· Changes in names are not allowed
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
