MAM
FitZup Studios to launch a celebrity healthy cooking web series ‘Healthy Bites’ presented by Sunflame
Mumbai: A new celebrity cooking web series titled ‘Sunflame Healthy Bites’ is all set to launch this August starring your favourite television divas. Present at the launch of the event were Kanchi Singh, Sara Khan, Barkha Sengupta, Tejasswi Prakash, Rohan Mehra, Indraneil Sengupta and many others. The event took place on a super rainy day at Sun-N-Sand, Juhu!
You may have seen these television divas acting, juggling roles, maintaining health and being fit! The divas definitely have cheat meals and in Healthy Bites they will be cheating also healthily! The four-episode series will skewer a cooking face-off staring Barkha Sengupta, Sara Khan, Kanchi Singh and Helly Shah challenging Chef Ishika Konar, Executive Chef at Atmantan Wellness Centre, situated on the pristine land of Mulshi, near Pune.
The entire series which aims at reaching the households of Indian society and creates a chance for the fans to meet with their favourite celebrity and be a part of the video is ready to start the contest on 26th July, 2019
Sunflame, a consumer-friendly brand is looking at reaching the Indian millennial and supporting Fit India campaign, K.L. Verma, Managing Director at Sunflame said, ‘Sunflame with its presence in the Indian Kitchens for more than three decades has constantly endeavoured to give homemakers the latest in technology and making cooking a luxurious, pleasurable yet a healthy experience. Our continuous pursuit of the true understanding of health care needs and necessities have made us constantly innovate. We take great pleasure in collaborating with FitZup for Healthy Bites as it will introduce us to healthy India and Millennial audience as well!
Chef Ishika Konar, Executive Chef at Atmantan Wellness Centre quoted, “We are really excited to transform the lifestyles of these actors as Atmantan Wellness Centre is extremely result-oriented in its approach to wellness… Scientifically-researched methods and techniques are implemented along with doctor prescribed ingredients in order to tailor-make diets. Atmantan's Cuisine Philosophy believes in organic sourcing, moderate serving, simplistic cooking, use of natural ingredients and herbs from our own farms… Being multi-dimensional in its approach, Atmantan serves Spa Cuisine, Detox menu and Ayurveda Dosha-specific menu… This integrated wellness experience at Atmantan also resonates with Healthy Bites ideology, we are looking forward to this association!”
Sunny Arora, Founder of FitZup and also a Fitness Enthusiast says, “The thought of Healthy Bites is to communicate to the Fit India about how your favourite meals also can be healthy and delicious at the same time! Being into fitness for 20 years now I practice the same myself and I am glad to seek support from like-minded brands like Sunflame and Atmantan Wellness Centre, who also believe in the same thought and have come to support FitZup! This content will be revolutionary in the healthy food space” ‘Sunflame Healthy Bites’ curated by FitZup Studios to start shooting at Atmantan Wellness Centre in the end of August!
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
