MAM
Shoppers Stop focuses on everyday interactions and moments to celebrate National Lipstick Day
MUMBAI: After successful campaigns like ‘It’s Our Time’ and ‘Mother’s Day’, Shoppers Stop launches another campaign on ‘National Lipstick Day’, on the role of women and their place in the world, this time as a mother.
The brand narrative is based on the colloquial term ‘Pappa ko kisshey do!’ and resonates with the fact that, fathers will do anything for a kiss from their daughters. The digital video for ‘National Lipstick Day’ takes a simple and beautiful approach to bring out the message through the mother’s point of view and ends up being endearing for the mother.
The campaign takes a unique approach to celebrate ‘Lipstick Day’ and beauty by breaking stereotypes around makeup and touches an emotional chord around beauty through the eyes of everyday interactions and relationships. The campaign sends out a strong message that sheds light on women’s continued participation in workforce.
Speaking on the campaign, customer care associate, chief of marketing & customer officer Uma Talreja said, “Women have many roles, be it at work, with family or just being themselves. Beauty as a category finds its place in every woman’s life and has been important focus area by all retailers. Through this campaign, we wanted to bring to light that beauty is an everyday indulgence unlike the popular notion that makeup is a means to an end. Women form half our customer base and 28 per cent of our employee base and looking at our business from their lens is an integral part of our strategy.”
The campaign film will be supplemented by make-overs and promotions from stellar brands like L’Oréal, Maybelline, Lakme, Colorbar, Faces, MyGlamm and Sugar at Shoppers Stop stores countrywide. Additionally, customers can buy a lipstick worth Rs 500/- and get a free sheet mask from Mirabelle and shop makeup worth ₹ 1500/- and get an assured gift worth Rs 995 from Bollyglow.
The campaign rolled out across Shoppers Stop’s social media assets and digital media.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
