MAM
#YourHappyBalance: Epigamia Greek Yogurt releases its commercial featuring Deepika Padukone
MUMBAI: Global Icon Deepika Padukone’s latest venture has herself featuring in Epigamia Greek Yogurt commercial as an extension of her strategic investment in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia, as part of a partnership that will also see her endorse the brand. The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm.
Epigamia is India’s leading start-up in the branded fresh FMCG space and has become popular across a wide consumer demographic owing to its unique and contemporary product offering. Ever since it launched India’s first branded Greek Yogurt, Epigamia has rapidly gained traction with Indian consumer becoming the snack of choice for India’s health-conscious millennials. In the past year, the company has expanded its product portfolio to include Artisanal Curd, India’s first lactose-free curd; EpigamiaMishtiDoi, a contemporary take on the traditional Bengali dessert; and Greek Yogurt Smoothies, a high protein drinkable yogurt.
With the partnership that the brand has decided to share with India’s biggest female superstar, it is looking to expand its distribution to smaller sectors. on the basis of their association with Padukone, they are now looking forward to elevating the brand to the next dimension. According to a celebrity brand valuation report, as of 2018, Padukone who endorses over 20 brands has had a brand value of $102.5 million, making her one of the most powerful icons not just nationally but internationally too.
Deepika Padukone who has also been listed in Forbes India Celebrity 100 list, is the only Bollywood actress to rank in the top five of the list. Owing to her worldwide reach and mammoth star power, Epigamia is already looking at a successful expansion of the brand.
Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities. Padukone’s involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
