MAM
Schindler India announces its new brand campaign ‘WE ELEVATE’
MUMBAI: Schindler India, a leading manufacturer of elevators and escalators launches its new brand campaign ‘We Elevate’. After completing 20 years in India, providing top of the line Urban Mobility solutions, Schindler India which is the first multinational company to have an elevator & escalator manufacturing plant in the country as well as a corporate R&D Centre and Schindler University at its Chakan facility in Pune has defined a new vision that the company aspires to achieve.
The new claim, ‘We Elevate’ Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent. It is their promise towards People, Planet & Customers that is focused towards enhancing value for all its stakeholders as well as the environment.
Schindler always strives towards greener practices, invests in people, and ultimately makes a positive contribution towards the society.
Schindler India’s Brand Campaign -‘We Elevate’ features ‘Addressing the needs of all their stakeholders – Relevant’, ‘Affirming what they do for their customers and employees – Commitment, ‘Global alignment – Harmonize’, ‘A clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition – Differentiation’ via innovation in both its products and services thereby becoming ‘The Customer’s First Choice’.
To achieve these objectives, their sustainability strategy focuses on six priorities:
To Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart Urban Mobility.
Talking about the new Brand Campaign, Mr. Ashok Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders.
MAM
Deepfakes target women in 93 per cent of cases, report finds
Pi-labs study shows 900 per cent rise in female-focused synthetic media; India sees 60 per cent jump in cybercrime complaints.
MUMBAI: Deepfakes aren’t just fooling cameras, they’re hitting women hardest, turning pixels into a new kind of weapon. A new report from creator intelligence platform Pi-labs has revealed that nearly 93 per cent of deepfake victims are women, with deepfake content targeting females surging 900% in recent years. The findings paint synthetic media as a fast-escalating digital threat with a stark gendered impact.
In India, cybercrime complaints involving women rose from about 50,000 in 2024 to nearly 80,000 by 2026, an increase of roughly 60 per cent in just two years. Almost 98 per cent of deepfake pornography is aimed at women, often powered by face-swapping apps and bot networks that disproportionately target females, including school-age girls. Victims typically fall in the 18–30 age group, with Bengaluru reporting a growing share of cases.
Globally, 62 per cent of deepfake abuse cases involving women go unreported due to stigma, in India, over one-third of women facing online harassment take no action, and many reduce their digital presence after abuse. Close to 33 per cent of women remain unaware of protective laws.
City-level trends show Bengaluru leading with nearly 30 per cent of complaints, followed by Hyderabad (14 per cent), Mumbai (13 per cent), Chennai and Kolkata (5 per cent each), and Delhi (3 per cent).
Pi-labs, CEO and founder Anukush Tiwari said, “AI is one of the most powerful technologies of our time, but like every powerful tool, it reflects the intent of those who use it. We are witnessing a growing trust deficit in digital spaces, where identity can be manipulated within minutes and reputations can be damaged overnight.”
Image morphing and deepfake videos remain the most common forms of misuse. The report also notes a new trend: fully AI-generated female personas (not based on real individuals) gaining high engagement on social platforms, raising questions about digital credibility.
Detection remains challenging due to widespread generative tools and rogue creators. Industry estimates suggest over 5,000 face-swap tools and more than 1,000 voice-cloning applications are accessible online.
pi-labs offers pi-authentify, an AI-driven detection system that scans media for generative markers and provides authenticity scores, as well as Namokavach, a verification portal delivering confidential assessments within two working days. The Payal gaming case was resolved using pi-authentify’s forensic analysis.
The report urges minimising digital footprints and adopting detection tools to limit replication risks. It frames the gendered impact of synthetic media as an urgent digital safety issue requiring coordinated action from individuals, platforms and technology providers.
In a world where faces can be borrowed in seconds, the real crime isn’t just creation, it’s the silence that follows, and women are paying the heaviest price.
