MAM
Aptronix partners with smule for the first ever smule all star jam
MUMBAI: Apple’s largest Premium Reseller in India, Aptronix is partnering with Smule, world’s #1 singing app for the launch of Aptronix’ first major retail experience in the country. The launch is slated for this weekend in Mumbai.
Smule is a community of music lovers and brings together fans, artists and their unflinching passion for music. The fact that Smule is a top grosser on the App Store is testimony to its popularity and success. Smule in partnership with Times Bridge aims to bring music back to its roots by playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation.
To celebrate this partnership, Smule has organised a Smule All Star Jam, which will be a first of its kind Live Smule experience in India. The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star – Ashmik Patil.
For the first time, for an Indian live audience, Salim Merchant will share insights on the art of composing while also singing some of his favourite milestone tracks. The event will also witness the first ever Live Duet with fans, led by popular singer Nikhita Gandhi performing with talent from the Smule community.
Music composer and singer Salim Merchant said, "I’m excited about the masterclass and I’m really looking forward to meeting budding musicians and sharing my journey with them."
Singer Nikhita Gandhi said, "I love that we live in a world that can connect singers with fans so easily because at the end of the day we are all just fans and avid lovers of music! Thank you Smule for making karaoke so fun and I'm surely looking forward to the LIVE experience!"
Commenting on the partnership Viral Jani, Sr Vice President, Times Bridge said, “We are delighted with the overwhelming response that Smule has received from the Indian music enthusiasts, and what better way to celebrate it than with the All Star Jam, bringing together people who are passionate about music, under one roof. The partnership for the launch of India's first Flagship Apple Premium Reseller Store by Aptronix is special as Apple has been a great global partner for Smule.”
Commenting on the unique launch, Meghna Singh, Director, Aptronix – Premium Lifestyle & Fashion India Pvt. Ltd. (PLFIPL), said, “Connecting not just people but souls the world over, music is a language that spells love, joy and passion. In tandem with today’s technologically savvy and fast paced world, Smule comes in as a wave of melodic freshness and rhythmic notes.”
“Taking the concept of sharing beyond borders, I love that the Smule app lets one sing and create music to share with friends and artists around the globe! Enabling music to go a full circle, they have created a world of their own and I am happy to be a part of it. I look forward to putting technology at its best use – to connect people and make the world a closer and harmonious place striking a peaceful chord!” she added.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
