MAM
IDBI Federal Life Insurance’s new video conveys a powerful message this Friendship Day – #KeepMovingTogether
MUMBAI: Extending its #KeepMoving philosophy, this Friendship Day, IDBI Federal Life Insurance encourages people to celebrate the joy and warmth of companionship with our close friends who have rejoiced in our happiness and supported us during our lows.
At IDBI Federal Life Insurance, we believe that while we take care of one’s financial security, it is the bonds of friendship that further strengthen and encourage an individual to #KeepMoving forward. This Friendship Day, through the #KeepMovingTogether film, we want to communicate the message that it is important to physically connect with our loved ones and nurture these friendships.
Over the years, gadgets have overpowered human emotions. Millennials today are more inclined towards digital communication instead of a hearty chat with their friends and kin. We have seen that digital conversations have reduced face-to-face interactions. In our busy lives, we often tend to be in touch with friends mostly through chat groups, social media or over calls, while actually meeting them and spending time together has reduced. So this Friendship Day, through this film we want to reach out to millennials and encourage them to spend time with their friends as it is long overdue.
The film #KeepMovingtogether shows a young boy in the building lift with an elderly gentleman who happens to notice the trend of staying in touch through online chats. The elderly gentleman, who is somewhat surprised, explains that friendship thrives when friends meet up in person, crack jokes and play pranks. It is this personal touch that makes a real difference in nurturing friendship.
The video emphasizes that the bonding that can happen through physical presence is not possible through mere digital conversation. In the video, we can feel the bonding between the old man and the young boy through their expressions, fading out the generation gap. In the same way, IDBI Federal Life Insurance believes in standing by their customers with empathy and through human touch.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
