MAM
Senco Gold & Diamonds rolls ‘Shine On’ campaign for new ‘AHAM’ collection
MUMBAI: Senco Gold & Diamonds, one of the fastest-growing jewellery retail chains in India, has rolled out a new brand campaign “Shine On” featuring former Indian cricketer Sourav Ganguly who is also the brand ambassador of Senco Gold & Diamonds since 2015. In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.
In a glittering event in Kolkata, ‘Prince of Calcutta’ Sourav Ganguly and Senco Gold & Diamonds executive director Suvankar Sen unveiled the new range of “AHAM” collection.
AHAM means “ego”, Ego for being a self-made gentleman, having self-respect and being respected, adored and looked upon in the society for his achievements. AHAM means “ego”, for earning well with respect to becoming financially stable. AHAM means “ego” for having a sense of style and elegance & for being very confident at every step of life. AHAM means “ego” for living successfully and becoming the heart of every party. AHAM means “ego” for being modern in every way but still connected to his traditional roots and values.
The brand AHAM, embodies the spirit of self-confidence along with the desire to succeed. Who embodies other than Sourav Gaungly? In this category, a self-made ace cricketer, an astute captain and one of the best thinking minds in India. Today’s youth who are hungry to succeed can easily relate to him and draw inspiration. AHAM is just not a style statement, a vision to move in dada’s path and become successful in life.
The idea of the campaign is based on the persona and the charisma of such a gentleman who is always shining brightly. The tagline “SHINE ON” signifies the inherent encouragement to become successful.
Speaking on the occasion of launching the new marketing campaign – “Shine On”, Senco Gold & Diamonds executive director Suvankar Sen said, “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his “aham” shine.”
AHAM, the new men’s collection from the house of Senco Gold & Diamonds offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains, and pendants in diamond, gold & silver.
Brands
Alphabet Q1 profit jumps 81 per cent as revenue climbs to $109.9 billion
AI-led growth fuels strong gains across Search, Cloud and YouTube
CALIFORNIA: Alphabet Inc. kicked off 2026 with a strong first quarter, reporting an 81 per cent surge in net income to $62.58 billion, powered by robust growth across its core businesses and a sharp acceleration in cloud and AI-driven services.
Revenue rose 22 per cent year-on-year to $109.9 billion, or 19 per cent in constant currency, marking the company’s 11th consecutive quarter of double-digit growth. Operating income increased 30 per cent to $39.7 billion, while operating margin expanded to 36.1 per cent from 34 per cent a year earlier.
Diluted earnings per share climbed 82 per cent to $5.11, reflecting both operational strength and a significant boost from other income, which stood at $37.7 billion, largely driven by unrealised gains on equity investments.
Alphabet Inc. CEO Sundar Pichai said, “2026 is off to a terrific start. Our AI investments and full stack approach are lighting up every part of the business.”
The company’s core Google Services segment generated $89.6 billion in revenue, up 16 per cent year-on-year. Growth was led by a 19 per cent increase in Search and other revenues to $60.4 billion, a 19 per cent rise in subscriptions, platforms and devices to $12.38 billion, and an 11 per cent growth in YouTube ads to $9.88 billion.
Cloud emerged as the standout performer. Google Cloud Platform revenues jumped 63 per cent to $20.03 billion, with operating income rising sharply to $6.6 billion from $2.18 billion a year earlier. The growth was driven by enterprise demand for AI infrastructure and solutions.
Pichai highlighted strong traction in AI, noting that the company’s Gemini models are now processing more than 16 billion tokens per minute, up 60 per cent from the previous quarter. Paid subscriptions across services reached 350 million, while Gemini Enterprise saw a 40 per cent quarter-on-quarter rise in paid monthly active users.
The company also reported that Waymo has crossed 500,000 fully autonomous rides per week, signalling growing momentum in its Other Bets segment, though the unit continued to post a loss of $2.1 billion.
Total costs and expenses increased to $70.2 billion, reflecting higher investments in research, AI infrastructure and talent. Headcount rose to 194,668 employees, up from 185,719 a year earlier.
Alphabet also strengthened its capital strategy, issuing $31.1 billion in senior unsecured notes during the quarter and announcing a 5 per cent increase in its dividend to $0.22 per share, payable in June 2026.
With AI at the centre of its growth engine and cloud demand surging, Alphabet appears to be scaling both innovation and profitability. As its core businesses remain resilient and newer bets gain traction, the company is positioning itself strongly for the next phase of digital and AI-led expansion.
