Kids
Cartoon Network and POGO encourage Friendship and Fitness in the 14th edition of School Contact Programme
MUMBAI: India’s favourite kids’ channels, Cartoon Network and POGO, today announced the 14th edition of the annual School Contact Programme (SCP). As one of India’s biggest and most popular school outreach programmes, the 2019 edition will engage with 1 million kids from approximately 1,100 schools across 13 cities. Cartoon Network will be going to schools with ‘Be Fit’ as the focus this year while POGO will celebrate friendship with the theme of ‘Friends Forever’.
‘Be Fit’ aims to help kids understand the importance of physical activities in their daily lives, in Cartoon Network style. With popular cartoon characters Kris and his friends from Roll No. 21, and Oggy and the Cockroaches, students will learn the benefits of adopting a fit and healthy lifestyle in a fun way.
On the other hand, POGO’s favourite toons, like superhero Bheem, the friendly Kalari Kids, and hilarious Grizzy and the Lemmings amongst others, will highlight the significance of friendship with the theme ‘Friends Forever’. Not only will kids’ most beloved characters help in inculcate the values of sharing and caring, but also take the experience up a notch with the use of interactive AV technology.
The programmes will be filled with stimulating and engaging activities with a host of interactive games, trivia, and competitions where lucky ones will get a chance to win exclusive uber-cool merchandise from Cartoon Network and POGO.
Siddharth Jain, Managing Director, Turner India said, “Our fans are at the heart of everything we do. The annual School Contact Program is a big part of our commitment to them and our flagship outreach initiative. From the sheer joy of just being able to interact with their favourite characters to the real-life fun they will enjoy, this initiative truly reflects the core of our brands’ DNA.”
Cartoon Network’s ‘Be Fit’ programme is presented by Alpenliebe Juzt Jelly and is co-powered by Himalaya Toothpaste and UNIBIC Cookies. POGO’s ‘Friends Forever’ SCP is presented by Parle Mazelo, and co-powered by V-Nourish, Himalaya Toothpaste and Weikfield Pasta.
The Cartoon Network and POGO’s School Contact Programmes will be held in Delhi, Ghaziabad, Gurugram, Noida, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai and Hyderabad.
The fun continues for kids with Roll No. 21, and Oggy & The Cockroaches, on Cartoon Network from Monday to Friday 11am Onwards. Little fans can watch their favourite shows like Bheem, Kalari Kids, Grizzy and the Lemmings and more, everyday only on POGO!
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
