iWorld
ZEE5 partners with Videotex international
MUMBAI: ZEE5, India’s fastest growing OTT platformpartners withVideotex International Pvt. Ltd., one of the largest ODM/OEMs of LED TVs in the country. ZEE5 will now be available onSmart TV brands Daiwa, Shinco&VideotexInternationalassociated customers. This collaboration enables ZEE5 to be pre-embedded into each of the brands, allowing consumers to discover 100,000+ hours of content in 12 languages. This will also allow quick and easy access to an enhanced digital entertainment experience anytime, anywhere.
In the past year, ZEE5 has entered into similar alliances with CloudWalker, VEWD, Xiaomi MiTV, Samsung and LG Smart TV.With this alliance, ZEE5 will further penetratethe Smart TV market, thus accelerating its progress towards the target of reaching 100 million viewers.
Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said,“In the past year and a half, we have had a great run with Smart TV brands and our partnerships have brought in a highly engaged customer base tothe platform.The Indian market has seen a rapid growth of Smart TVs and the viewer is willing to pay a premium to enjoy a high quality and seamless viewing experience. This shift in the consumption pattern augments well for both of us to be a part of this massive growth trajectory. ZEE5 partnering with VideotexInternational as an ODM and Videotex Group brands – Daiwa and Shinco is part of our robust distribution strategy to make ZEE5 accessible across target audiences, and this partnership is a testament to that effort.”
Speaking on the association, Mr. Arjun Bajaj, Director at Videotex International Pvt. Ltd. says, “We are glad to announce the partnership with ZEE5, which offers a wide range of high-quality content. This fruitful association of Videotex Group with ZEE5 is aimed at catering to the growing large format entertainment demand. OTT Platforms are a huge range and we believe it enhances the customer experience and our tie-up with ZEE5 shall leverage the same. ZEE5offers a range of content which will add greater value and enhance the ultimate user experience promised to Videotex customers”.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
