MAM
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day
New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.
True Balance’s Awesome August offer which was kicked off on 1st August and will end on 14th August 2019 offers its users extra 50% Cashback on Handset Purchase from True Balance App. During this offer period 1 user will win this special cashback every day (weekends excluded), on Lucky draw basis. The second phase of the offer will start from 19th August and will last till 31st August, as per the offer 1 user will win 100% Cashback* (T&C) per week which will be determined through a lucky draw. To be eligible for this offer a user will have to purchase 2 or more smartphones from the app itself.
Bonus: #TrueAzaadi Campaign 12th August to 18th August
With its True Azaadi offer True Balance is offering its users upto 15% cashback on the purchase of mobile phones by using a promo code “INDIA15” specially designed for Independence Day celebration. This promocode is valid from 12th Aug-18th Aug and is applicable on all the handsets available site-wide with a minimum order value of Rs.1500.
Online shopping has gained popularity in the recent time and has made things easily available at only few clicks just at your doorstep. It is convenient and saves lots of time and money. Availability of handsets through True Balance application will help brand reach out to larger consumers especially from India tier- 2 and 3 where availability of products as per their budget and need is still a challenge through brick and mortar stores.
True Balance started off as a balance check application, the brand has evolved its model to move into financial services for that section of economy who need money for living to fulfill their basic needs. As part of their future strategy, True Balance is focused to provide financial products and services suiting their needs like – True PayLater, Recharge Loan, insurance etc.
True Pay later a service recently launched by the brand to fulfil the needs of their users to pay their electricity bills, mobile bills, and DTH recharges in two payments have achieved another milestone by crossing the mark of 1 million transactions. The new service was launched to tap customers who are unable to pay the whole amount of their monthly bills at once was received well by its user base of 70 million.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
