GECs
Colors partners with vivo as presenting sponsor for Bigg Boss 2019
MUMBAI: COLORS collaborates with the premium global smartphone manufacturer, vivo as the presenting sponsor for Bigg Boss 2019. Produced by Endemol Shine India, the show has attained a cult status over the years and has become one of the sought-after reality shows hosted by actor Salman Khan.
Promising to be packed with utmost thrill and excitement, the new all celebrity season will have many surprise elements that will make it a stellar watch for the audience.
Elaborating on the sponsorship, Viacom18 Head, Network Sales Mahesh Shetty said, “Bigg Boss is one of the largest platforms in the entertainment segment. With every season, the show has set new benchmarks in the television reality space and has become one of the widely viewed shows of the country. The format and content of the show allows us to experiment with brand integrations and associations that reach out to a sizable number of audience across all age groups and it is the only show that cuts across festivities. With its growing success and popularity, more and more brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. vivo is one of the trusted mobile phone brands with a growing consumer base and we are happy to welcome them on board as the presenting sponsor.”
Talking about the collaboration, vivo India Senior Vice President Jerome Chen said, “We at vivo are constantly looking for innovative ways to connect with our consumers and their interest areas. We always aim to create new and effective marketing platforms that will engage our audiences across the country. We are excited about our partnership with COLORS for Bigg Boss. The show is one of the most popular reality TV shows that brings the diverse audience together with its entertaining content.”
Being the most anticipated and celebrated shows of Indian Television, the upcoming season of Bigg Boss will continue to entertain the audience with high octane drama and action.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
