MAM
Buzzoka to foray in influencer & celebrity led commerce
MUMBAI: Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led Ecommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels and storefronts as part of their linear growth. The content-led commerce platform will be the first of its kind and will allow influencers a new identity in their current avatar.
The platform will offer a more direct method for influencer-inspired e-commerce purchases, which will hence expand the sales for brands. Authenticity is the key reason for brands to choose influencers and a personal online store curated by an influencer will make it more reliable for the followers.
Commenting on the same, Mr. Ashutosh Harbola, CEO & Co-founder, Buzzoka, said, “The idea behind connecting the influencers with Ecommerce is to enable a personal and direct touch, and stamp out any authenticity issues that an influencer might face with sponsorship. This move will open new avenues in the Influencer marketing domain. Also, influencers and celebrities who are keen to launch their own labels will feel empowered with the platform coming into existence.”
Harbola adds – “ E-commerce platforms like Myntra, Amazon, Flipkart etc are already using affiliate channels to drive sales through influencers, but our offering will be completely led by the influencer rather the platform – We call it the Influencer Commerce.”
Buzzoka is a partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavor of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. With this move by Buzzoka, Influencer Marketing landscape will evolve to and witness massive growth
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
