MAM
Gatorade’s new digital film #SweatForGold celebrates P.V. Sindhu’s historic win at BWF World Championship 2019
MUMBAI: As the country vows to take up a fitter lifestyle under the ‘Fit India Movement’, the world’s no. 1 sports drink brand, Gatorade released a new digital film to commemorate the victory of its brand ambassador P.V. Sindhu. India’s ace shuttler, created history by becoming the first Indian to win the BWF championship by beating Japan’s Nozomi Okhura 21-7, 21-7 in just 38 minutes in a one-sided final last week.
Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. P.V. Sindhu visited the Gatorade Sports Science Institute (GSSI) at Baltimore, USA where she underwent the ‘Sweat Test’. The findings of the test were used to work on her hydration, training and match-day nutrition needs to power her through the World Championship.
Speaking on her victory, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “I congratulate P.V Sindhu for her win at the BWF World Championship on behalf of the entire Gatorade team. We have watched her train rigorously to take herself from a silver to the gold and it makes us a proud partner in optimizing her performance by helping her maintain the right fluid balance. P.V. Sindhu truly personifies the spirit of the brand through her determination and winning attitude.”
In line with Gatorade’s philosophy of ‘Sweat More’ powering athletes to strive harder, the digital film is a celebration of its brand ambassador, P.V. Sindhu’s determination and grit. The new film showcases the hard work and rigor that prepares an athlete for a championship. One can see Sindhu’s determination as an athlete, by the way she trains, pushes her limits. She then refuels herself with the help of Gatorade and shuttles again, this time around she emerges victorious and turns her hard work and sweat to gold.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
