GECs
Zee Cinemalu celebrates 3 years of undisputed entertainment
Over the years, Zee Entertainment Enterprises Limited’s Zee Cinemalu celebrates yet another year of entertaining its Telugu Cinema lovers as the channel completes three years on 4th September. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres, giving a fresh offering to movie lovers. Zee Cinemalu scattering to 50.8 Million viewers week on week in AP & TS. Zee Cinemalu’s strength continues to lie on its archive of movies for the younger generation.
Zee Cinemalu gained the highest ever ratings achieved by any movie channel in the Hyderabad market with BARC India ratings of 416 GRPs in wk22’19, scoring a milestone of 300 GRPs in Urban in the same week. This sets a new benchmark in the television industry as the only Telugu movie channel to achieve this feat. The channel witnessed a growth of 26% and moved from 148 in FY18 to 186 in FY19 and has seen a growth of 31% in FY 20 and moved from 186 in FY19 to 243 GRP’s in FY20 in Urban.
The channel has been entertaining audiences with evergreen hits and with latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In the process, Zee Cinemalu has successfully occupied a special space in the hearts of all Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017 continues to deliver the best viewing experience enabled with this technology to their ardent viewer.
Commenting on the 3rd year anniversary, Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu has said, “A successful 3-year feat of having set unparalleled standards in the industry is definitely our highlight for the year. We are pleased with the growth that reflects our efforts in developing the channel only further. At Zee Cinemalu we are always looking at newer avenues to keep our audiences engaged. On this truly momentous occasion, we reiterate our commitment to offering only best in class entertainment that will be loved by Telugu audiences”.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
