GECs
Zee Cinemalu celebrates 3 years of undisputed entertainment
Over the years, Zee Entertainment Enterprises Limited’s Zee Cinemalu celebrates yet another year of entertaining its Telugu Cinema lovers as the channel completes three years on 4th September. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres, giving a fresh offering to movie lovers. Zee Cinemalu scattering to 50.8 Million viewers week on week in AP & TS. Zee Cinemalu’s strength continues to lie on its archive of movies for the younger generation.
Zee Cinemalu gained the highest ever ratings achieved by any movie channel in the Hyderabad market with BARC India ratings of 416 GRPs in wk22’19, scoring a milestone of 300 GRPs in Urban in the same week. This sets a new benchmark in the television industry as the only Telugu movie channel to achieve this feat. The channel witnessed a growth of 26% and moved from 148 in FY18 to 186 in FY19 and has seen a growth of 31% in FY 20 and moved from 186 in FY19 to 243 GRP’s in FY20 in Urban.
The channel has been entertaining audiences with evergreen hits and with latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In the process, Zee Cinemalu has successfully occupied a special space in the hearts of all Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017 continues to deliver the best viewing experience enabled with this technology to their ardent viewer.
Commenting on the 3rd year anniversary, Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu has said, “A successful 3-year feat of having set unparalleled standards in the industry is definitely our highlight for the year. We are pleased with the growth that reflects our efforts in developing the channel only further. At Zee Cinemalu we are always looking at newer avenues to keep our audiences engaged. On this truly momentous occasion, we reiterate our commitment to offering only best in class entertainment that will be loved by Telugu audiences”.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
