iWorld
LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform
Hackensack, NJ: LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU’s ability to establish high-quality and reliable remote live broadcasts with Griiip’s data content solutions for engaging motorsport programming.
The two companies have been cooperating for the past two years and the solution has been successfully implemented in this year’s G1 Series across Europe, watched by fans around the world, including on ESPN in Brazil. Other Formula series are also now evaluating the solution for their own races.
LiveU provides a compelling, cost-effective way to deliver a flawless HD live video experience – from inside the racing cars, around the tracks, and from airborne drones – without the need for any complex infrastructure, using unique bonded cellular technology.
Griiip develops data-based content solutions for Motorsport series. It makes racing vehicles smart and connected, and uses the data collected to create engaging layers and insights using AI and deep analysis for fans, drivers and gamers. Griiip makes racing content more compelling for racing series, and as a result, for broadcasters, streaming platforms, viewers and gamers.
Ronen Artman, VP Marketing of LiveU said: “Our collaboration with Griiip has been a true game changer. Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.”
With the official partnership in place, LiveU’s and Griiip’s joint products offer a Plug & Play solution for collecting, editing and distributing live videos, compiled with data-centric content for storytelling and enhanced viewer engagement, enriching the broadcasting of Motorsports content like never before.
Tamir Plachinsky, CEO of Griiip said: “Our platform brings viewers live-action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analyzing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format. Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.”
LiveU and Griiip’s joint solution will be on display at IBC2019 on the LiveU stand (3.B62).
Photo caption: Combined Griiip and LiveU motorsports media solutions platform
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Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
