MAM
Thomas Cook India identifies Punjab as a high growth market for its holiday business Delivers strong 30% YoY growth
MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has identified Punjab as a high growth market for its holiday business. In an initiative to leverage this opportunity, Thomas Cook India has strengthened its presence with the launch of a new Gold Circle Partner (GCP) franchise outlet at Amritsar, inaugurated by Ms. Anita Patni, Associate Vice President – Leisure Travel, Thomas Cook (India) Ltd. and Gold Circle Partner Mr. Vineet Bansal.
This expansion augments Thomas Cook India’s distribution and reach in Punjab to 11 consumer access centres: 5 owned branches and 6 Gold Circle Partner (franchise) outlets.
The new Gold Circle Partner outlet in Amritsar offers consumers end-to-end travel solutions with a bouquet of travel and travel related financial services, including: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.
Mr. Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “Punjab has been identified as a high potential source market delivering a strong growth of 30% YoY for our Leisure Travel business. Our second outlet, at Amritsar’s Ranjit Avenue, was selected as it is a prime locality catering to a viable catchment of consumers across families, business travellers, students, senior citizens and NRIs.”
Gold Circle Partner Mr. Vineet Bansal, is a travel and tourism industry veteran and his expertise in the industry along with his extensive network will assist Thomas Cook India to further strengthen its presence in this growing market.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
