MAM
Uplifting New talent with their campaign: Unboxing Artist 2.0 by Numero Uno
MUMBAI: After the successful launch of their campaign ‘Unboxing artists’, Numero Uno takes ahead the opportunity and unboxes another set of new artists in their ongoing campaign ‘Unboxing artist 2.0’.
Been one of the oldest Jeanswear brands, Numero Uno speak the ‘I’ in every Denim wearer. They call on the rebel spirit of today’s generation and treasures their quirks and divergent attributes that screams ‘DenIM’ (read then I am) in them.
Denim has always been associated with youth who believe in themselves and refuses to be labeled by the society, Numero Uno, the India’s first indigenously manufactured denim labels promotes such art who keeps the youth spirit alive with their eloquent music. They now bring 3 new artists who cultivate the new music with their poetic aesthetics.
Taba Chake, a fingerstyle guitarist who belongs from Arunachal is affluent in English, Hindi and Nyishi loves being called as complicated by his friends. This city musician says “if setting my own path makes me a lost cause, Den I’M.”
Another artist, who is unboxed by Numero Uno in their campaign, is Raghav Meattle who believes in creating his own content and not intrigued by fame or money says “if chasing after the truth makes me paranoid, DEN I’M.”
There comes another artist Aarifah Rebello, who calls herself as awkward, nervous and shy but builds some unconventional music via vocals, with her guitar and even with a set of drums says “if you still think being awkward makes me a misfit, DEN I’M.”
Asha Esther Jaikishan, Head of marketing, Numero Uno, says about the campaign “We received a lot of appreciation and love for our campaign ‘Unboxing artist’ and that’s when we decided to continue with ‘Unboxing artist 2.0’ and appreciate the talent of our country. We are on a lookout for more such underdog artists who don’t get the opportunity to portray their expertise; we will help them launch their skills and flair with this ongoing unboxing artist programme”
With this, Numero Uno is on a hunt for the new progressive talent in our country to showcase their dexterity in music and get a chance to be launched by Numero Uno. They are running an online contest for the budding singer/songwriter to upload an original song/composition on social media (Instagram/Facebook) and tag the brand. The winner will get a chance to be launched exclusively by the brand and record an original composition, a music video and an opportunity to perform an intimate live gig.
So all the budding artists, it’s time to gird your loins for this amazing opportunity and be launched by Numero Uno.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
