MAM
‘House of Pataudi’ releases ‘Stories of Love’, featuring real Myntra customers
MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, announces the launch of a video content series, intended at establishing a deep emotional connect with audiences from across regions and diverse cultural backgrounds. This is being established through a new brand property called, ‘Stories of love’, that captures real couples who have an interesting love story to narrate.
The concept allows ‘House of Pataudi’, a brand that exemplifies royalty and a rich lineage, to manifest itself through the cultural facets of modern India, by showcasing the diversity that exists among people. It vividly captures the various aspects of a relationship, such as love, affection and romance, among couples, to narrate a heartwarming story and firmly associating the brand with cultural events such as weddings and festivals.
Shot in the form of episodes, the brand solicits ‘Myntra Insiders’ – members of Myntra’s Loyalty Program, from across the country, with an interesting love story and offers to capture their story through a video. The very first video captures a young couple from Kerala, ahead of their monsoon wedding. The two-and-a-half-minute film explicitly captures the essence of monsoon, the landscape and culture of the place, apart from the couple, who share their feelings for each other and describe their relationship with a romantic fervor.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
