MAM
More sports feeds more cost-effectively: Globecast announces Globecast Managed Cloud Network
MUMBAI: Globecast, the global solutions provider for media, has announced the launch of Globecast Managed Cloud Network (Globecast MCN), responding to pressures across the sports broadcasting market for more content more of the time, to affiliates and viewers.
Liz McParland, Global Contribution Worldwide and Commercial Director of Contribution UK, said, “The sports broadcasting market is often at the forefront of innovation, given the level of competition for both viewers and sports rights, with the latter increasing in cost. Responding to multiple customer enquiries, Globecast has continued to grow its cloud platform services, the result being Globecast MCN. This allows affiliates to access more content from more sports, with the Globecast quality guarantee, at price points that reflect current market requirements.”
Taking a tennis tournament as the example, Globecast MCN allows multiple additional feeds to be fed into the cloud at the nearest POP, transported across the world in the cloud and then received at an affiliate’s nearest POP. This allows the affiliate to air the content – following matches they choose – without the additional cost of more fibre-delivered feeds and the risk of purely public internet. As competitions move from location to location, this also provides a very simple way to deliver content without the need for onsite installation, with the processing and management complexity handled in the cloud. We can also take care of last-mile connectivity too.
Globecast supplies an end-to-end solution, including management, signal monitoring – Globecast has multiple, dedicated 24×7 MCRs around the world with comprehensive monitoring capabilities – cloud routing, content security and transport layers. This can include the management of affiliates via a Globecast-provided 24/7 helpdesk. The Globecast MCN routing allows affiliates to request only the feed(s) they need to save bandwidth costs.
Globecast MCN sits alongside Globecast BN, the company’s fibre backbone solution, and Globecast XN, its public internet suite of services.
McParland said, “This is not only about supplying additional feeds, it can also be used for the delivery of primary feeds where fibre or satellite isn’t possible or is prohibitively expensive. At Globecast we work to the mantra of delivering content from anywhere to anywhere, partnering with our customers to fully understand their issues. Combined with our years of experience, we then create platforms that overcome these issues and create new opportunities. There’s no one-size-fits-all approach. We have created fluid, flexible services that we can supply as required.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
