Ad Campaigns
Royal Enfield stirs nostalgia with latest campaign for new Bullet 350
MUMBAI: Royal Enfield, the global leader in the mid-sized motorcycle segment recently launched a campaign with the introduction of six new colours of its iconic motorcycle – the Bullet 350. The Royal Enfield Bullet is the oldest motorcycle in continuous production since 1932. The campaign films, in three different stories, celebrate the values that have come to represent the legendary motorcycle & those who ride it. The films reflect resilient, enduring character and the unwavering spirit of the motorcycle and its riders. Each film is of 30 seconds and brings out the enduring and resilient legacy of this iconic motorcycle.
On social media, the #MyBullet campaign urged motorcyclists to share their most loved and cherished memories with their Bullet motorcycle. The campaign proactively galvanised Royal Enfield’s strong community of over 6 million followers across its social media footprint. This campaign saw several thousand social media stories from all corners of the world creating a symphonic trail of the love and passion for the Bullet that has been passed on as a legacy for decades. A motorcycling icon since 1932, the Bullet has been delivering pure motorcycling experiences across generations of riders.
#MyBullet campaign invoked strong emotions attached with the motorcycle with stories ranging from words of appreciation of it’s enduring service to the Indian Army to youngsters adoring their motorcycles as their most loved inheritance. Many such stories that have been lived astride a Royal Enfield Bullet across decades emerged to mesmerise the entire Royal Enfield community across continents.
Expressing a deep-seated connection with his Bullet and bringing this campaign to life was Eicher Motors Ltd MD Siddhartha Lal’s posts on instagram, who shared a few cherished memories of his Bullet.
The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.
The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
