MAM
Logicserve Digital appoints Manesh Swamy as VP – creative
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as vice president – creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.
An expert in the industry, Swamy comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors. He has helped the teams to design award-winning creative campaigns for various brands and was instrumental in creating innovative brand experiences.
Congratulating Swamy on his appointment Logicserve Digital co-founder and CEO Prasad Shejale said, “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”
Talking about his appointment, Swamy said, “I believe that creativity is the soul of effective marketing activities. Combining creativity with the overall brand messaging using insights from the available data can help brands set a personal connection with the audience. I am really excited to be a part of Logicserve Digital. I take up this opportunity to support and enhance the creative capabilities of the company and create a new persona that encompasses digital media expertise as well as strong creative outlook offering 360-degree solutions to our clients.”
Swamy has spearheaded successful campaigns for brands including PepsiCo, Mahindra Auto, Nerolac paints, Singapore Tourism, Milton, Intel, UB Group, Hyundai, ACC, and many more. Some of the notable campaigns he has curated include branded content for Tata Pravesh’s #DoorsOfIndia, Intel’s ‘A look inside Dharavi’ project, Mahindra XUV500’s digital launch, social media campaigns #HarGhoontMainSwag and #RiskUthaNaamBana for Pepsi and Mountain Dew to name a few.
Before joining Logicserve Digital, he worked with Hungama Digital Services for 15 years where he played a significant role in leading the team win more than 100 metals at national as well as international awards. He has been a part of the Jury for prestigious awards like Goafest-Abbys, AdFest Pattaya and has been featured under Social Samosa’s 40under40 2019 list.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
