Brands
Two arrows and limitless brand messages: the new trend taking Instagram by storm
MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands.
This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across.
@thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes
Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative.
Create Collage:
After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.
Tata Nexon
Comicstaan
Netflix India
Amazon Prime India
Porsche India
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
