MAM
Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale
MUMBAI: Snapdeal, India’s largest value-focused e-commerce platform, today announced three mega sales for this festive season. The first sale, coinciding with Navratri festivities, will run from 29 September to 06 October. The next two sales will run in the second and third weeks of October. In the Diwali season, the company expects more than 85% of its sales to come from non-metro users.
The sale aims at offering special deals on a wide range of its bestsellers from Indian bazaars, including products for home, fashion and fitness. The range comprises products offering users smart solutions for daily living, including multi-function kitchen tools, dough makers, USB-powered juicers, LED lights, magic mops and more. For the social media savvy users, items such as selfie lights, tripods, karaoke mics and multiport USB hubs will be showcased. Also on offer will be wellness accessories such as yoga mats, fitness bands and home gym equipment.
Speaking about the sale, Snapdeal Spokesperson said: “In line with Snapdeal 2.0, this year’s sale is designed to capture the needs of customers from tier II and tier III markets. With the aspirations of smaller towns and middle-class consumers growing faster, we see immense potential in the market. India’s consumption is moving to $1 trillion with only 10% of this coming from organised retail. Snapdeal’s sale will provide an opportunity for the unorganised retail sector to grow faster too. This season, we are expecting more than 85% of our sales to come from non-metro cities.”
According to Snapdeal, the Diwali sales will also offer curated selections around Navratri/Pujo, Dhanteras, gifting options and home decoration and lighting collections. Besides existing offers, customers can avail an instant discount of 25% when using PNB debit and credit cards.
Snapdeal is India’s largest marketplace focused on the aspirational needs of users in Tier 2 & 3 cities across the country. Since Snapdeal is a pure marketplace, with all sales being fulfilled by independent third-party sellers, the increase in business volumes will lead to direct benefits for the sellers associated with the platform. Snapdeal has more than 500,000 registered sellers on the marketplace.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
