MAM
Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online
MUMBAI: Today, Myntra and the world leader in the Swiss traditional watch industry, Tissot, have entered into a strategic partnership enabling shoppers in India to purchase premium watches online.
Tissot is one of the most popular watch brands in India, has actor Deepika Padukone and cricketer Virat Kohli as its International brand ambassadors. Known for its excellent craftsmanship and meticulous design, Tissot’s latest and most cutting edge timepieces from its collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and Special Collections; will now be available on Myntra.
There are more than 150+ styles for men and women starting from INR 15,000 onwards and furthermore Myntra’s premium customers will be able to avail special benefits on purchase of Tissot’s sporty and stylish timepieces. With ease of Myntra’s online shopping platform, Tissot reinstates its commitment to providing the most innovative and best-in-class timepieces to its customers, 24×7 and on the move.
As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion forward and loyal customers across the country, making it the perfect partner for the Tissot to spread its footprint online in India. Myntra is also today, a destination for premium watches with more than 100 international and domestic brands on its platform.
Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Known for their quality, craftsmanship and elegance, Swiss made watches have a large fan-following in India and are a favourite among our shoppers. Watches are a fast growing category for us and we are excited to launch Tissot on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for discerning watch lovers to choose and pick from their favourite collection.”
Mr. François Thiebaud, Tissot President SA, said, “Tissot is the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. The brand, established in 1853, stands by its signature, Innovators by Tradition. This unique partnership with Myntra is the first of its kind in India. I am confident Indian consumers will enjoy the opportunity to experience our latest collections and shop authentic Tissot products on the Myntra platform.”
MAM
Wow Momo tests ‘world’s crispiest fries’ with influencer campaign
1,500 participants across four cities test fries at 30, 45 and 60 minutes.
MUMBAI: The fries are talking and this time, they’re crunching louder than the ads. Wow! Momo has turned a bold product claim into a full-blown public experiment, launching its “World’s Crispiest Fries” through a content-first campaign anchored in real-world validation rather than glossy promises. Instead of relying on traditional advertising, the brand staged a large-scale tasting challenge across four metros Delhi, Mumbai, Bengaluru and Kolkata bringing together nearly 1,500 participants, including influencers, food writers and everyday consumers. The brief was simple: put the fries to the test against leading QSR competitors over time.
Participants evaluated the fries at 30, 45 and 60 minutes after serving, a window where most fries typically lose their crunch. According to the brand, Wow! Momo’s offering held its texture across all three intervals, while competing products softened, turning a functional claim into a demonstrable outcome.
The exercise doubled up as both product trial and content engine. Reactions from participants ranging from surprise to outright endorsement now form the backbone of the campaign’s digital rollout, amplified through social media, creator-led content, memes and short-format films under the hashtag #EndOfDebate.
The strategy reflects a broader shift in how QSR brands are approaching differentiation. In a category often driven by price offers and visual advertising, Wow! Momo is attempting to build credibility through proof rather than persuasion letting consumers, rather than copy, make the case.
With over 850 stores across more than 90 cities, the brand is using scale not just for distribution, but for storytelling. By turning a simple question how long do fries stay crispy into a participative, city-wide experience, it is aiming to spark conversation as much as consumption.
Because in the battle of the fries, it seems, the crunch may just be the loudest argument of all.
