MAM
‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes in the Oxford city, Pune
MUMBAI: SHEIN India and Make-A-Wish Foundation come together once again to fulfil wishes of children, following the immense success of their association in Mumbai and the capital, Delhi. This is the third time SHEIN and Make-A-Wish have come together to share happiness with kids, this time in Pune.
Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Pune witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.
SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.
On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people. We look forward to fulfilling wishes for these beautiful children whenever we can.”
Deepak Bhatia, CEO of Make a Wish says,” This CSR support from SHEIN has helped us grant wishes of all the children with a critical illness who wished for new clothes. This support will help us enrich the human experience with hope, strength and joy in the future as well.”
Gauri Ashok Kasture aged 15 suffering from Thalassemia Major wished for a top with cold shoulders.
Shreya Vijay Dolas aged 12 suffering from Thalassemia Major wished for a ball gown maxi dress.
Yukta Rakesh Shende aged 11 suffering from Nephrotic Syndrome wished for Front Pleated Glitter Dress.
Samiksha Sakharam Bhalerao aged 10 suffering from Juvenile Diabetes wished for a beautiful White Gown
Rajeshwari Prashant Bhosale aged 7 suffering from Nephrotic Syndrome wished for pretty neon pink ruffle trim self-belted dress.
Lavanya Kalyan Dhani aged 9 suffering from Thalassemia Major wished for an elegant butterfly maxi dress.
Vaishnavi Bhausaheb Walke aged 12 suffering from Thalassemia Major wished for a Hem and Floral Dress for herself.
Faith Sachin Nigvekar aged 6 suffering from Cancer wished for a waist knot skirt and trapeze dress.
Siddharth Deepak Wagh aged 9 suffering from Thalassemia Major wished for a Tie Pants set for himself.
Shreyas Pradip Mahangade aged 8 suffering from Thalassemia Major wished for a Hoodie and Pants Set.
Vihan Vinod Kamble aged 5 suffering from Retinoblastoma wished for a Letter Print Jeans and Camo sweatpants.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
