MAM
Snapdeal launches new brand campaign
Gurugram: Snapdeal has launched a festive season brand campaign that showcases the rich diversity and depth of products available on its platform.
The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping – products for everyday living at great prices – all of which enable the user to upgrade her life in a snap!
The campaign uses the theme of discovering products at “the snap of a finger” to underscore the ease of discovery on the platform. Set to foot-tapping music by Milan-based sound agency, Smider, each film shows users having fun with the products bought on Snapdeal.
The range of products showcased in the films include fun, eclectic products like magnifying mirrors, makeup brushes, selfie lights and camera tripods for those putting up perfect pics on social media and blogs.
For those using Diwali to upgrade their homes, sensibly priced products like multi-function fruit & vegetable peelers, wooden spoons, frying pan sets, USB-powered smoothie blenders, sponge hand gloves for cleaning, water pH meters etc have been showcased. A range of beautiful LED lights and diyas offer a short introduction to the vast range available on the platform.
According to a Snapdeal spokesperson, “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online. ”
The campaign is already live on digital platforms like YouTube, Instagram, Facebook, TikTok, Voot, Hotstar etc. Later this week, it will also be seen across various top national and regional TV channels. The rise of regional consumption is reflected in the fact that the campaign will run in seven languages – Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and English. The campaign is expected to run across four weeks.
According to Mohit Dhar Jayal, co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience, “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment – all wrapped up in fun, accessible user experience, and super-affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab!”
The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Led by the creative duo of llenia Notarangelo and Luca Gonnelli, Illo’s style is characterized by a minimal and colourful aesthetic with particular attention to clear storytelling. According to Ilenia Notarangelo, Creative Director, illo, “Snapdeal was one of the most fun & challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15 second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”
The music for the Snap-Diwali films has been created by Milan-based sound agency Smider, which has created iconic compositions for brands like Reebok, Nike, MTV, Yamaha, Ducati, Audi, BMW and others. Smider offers an unconventional flavour driven by a taste for experimental compositions mixed with the use of traditional instruments. According to Smider, “We are excited about this music since we wanted to merge a contemporary way of music production with some Indian elements. The sound design process, in this case, was all about the transitions from one scene to another, layering different sounds and of course using the “snap” as an element of both music and sound.”
Snapdeal is India’s largest value-focused e-commerce marketplace. More than 70 million users visit Snapdeal every month to browse and buy from amongst the 200 million SKUs listed by more than 500,000 independent registered sellers on Snapdeal.
MAM
Axis Bank launches ‘Dil Se Open – ASLI KYC’ campaign
Bank shifts from compliance to genuine customer connection through five heartfelt films.
MUMBAI: Axis Bank has just taken KYC from paperwork to people-work because when bankers truly know their customers, even the forms start smiling. Axis Bank is setting a new benchmark in brand storytelling with its latest campaign, ‘Dil Se Open – ASLI KYC’. More than a marketing push, the initiative signals a cultural shift within the bank, empowering employees to move from reactive service to proactive engagement.
The campaign builds on the long-running ‘Dil Se Open’ philosophy, rooted in warmth, empathy, kindness, positivity and openness. Since 2018, these values have shaped Axis Bank’s approach to forging deeper customer relationships.
The new chapter infuses this foundation with greater proactiveness. Through five evocative films, KYC is elevated from a regulatory checklist into a storytelling platform that reveals the human side of banking. Each story shows bankers proactively uncovering unspoken dreams and aspirations, then matching them with suitable solutions.
The films cover diverse scenarios: a banker stepping into the world of a wildlife photographer to recommend appropriate insurance; learning Sanskrit to connect with an elderly customer under the Silver Linings programme; researching a restaurant’s surroundings to enable expansion via a collateral-free loan; studying Gen Z preferences to support a fashion designer’s international plans through Trade & Forex Services; and analysing a dentist’s needs to facilitate a new practice via a Medical Equipment Loan.
Axis Bank MD & CEO Amitabh Chaudhry said, “ASLI KYC reflects our unwavering commitment to customer centricity and our vision for the future of banking.”
Axis Bank chief marketing officer Anoop Manohar added, “When bankers proactively take the effort to truly know their customers, the solutions naturally become more relevant and impactful.”
TBWA\Lintas, president for creative Kapil Batra noted, “Asli KYC is about moving from knowing customers on paper to truly understanding them, their lives, their needs and their intent.”
With this campaign, Axis Bank demonstrates how routine interactions can spark memorable stories where empathy, insight and authenticity drive both business growth and brand impact.
In the world of banking, where numbers usually rule, Axis Bank is proving that the most valuable deposits are the ones you make in people’s lives, one genuine conversation at a time.
