iWorld
SonyLIV brings Season 3 of the popular American drama series The Good Doctor
MUMBAI: “Disability need not be an obstacle to success”. These words by Stephen Hawking are words to live by! When one’s passion and spirit remain undeterred, no challenge can come in the way of excelling in life. A similar story of Dr. Shaun Murphy is all set to take you through an eventful journey, yet again. SonyLIV, India’s first premium video on demand (VOD) service, brings to you the third season of the popular American drama series, The Good Doctor, which will go live on the platform, one new episode every Tuesday at 8:00 AM.
The Good Doctor is a story of a talented young surgeon, Dr. Shaun Murphy, played by popular actor Freddie Highmore, with savant syndrome, who is on a mission to save lives, amidst the many roadblocks that take a dramatic turn of events during the series. Picking up from the thrilling finale of Season 2, where Dr. Shaun acts out to the new Chief of Surgery Dr. Jackson, as he gets demoted, Season 3 of the hit series will unfold the drama that will come in Shaun’s way and his brewing relationship with co-worker, Dr. Carly Lever, played by actor Jasika Nicole. While season 1 and 2, replete with thrill kept viewers on the edge, Season 3 will showcase a journey of hope, love and goodwill in its own extraordinary way.
The launch of The Good Doctor Season 3 will further build onto the English content catalogue of SonyLIV, which is home to some of the top rated and quality shows like Power, Mr Mercedes Unforgettable, The Handmaid’s Tale, Community, Counterpart, Riviera amongst many others. Home to some of the most prestigious titles such as the ASCAP Screen Music Awards, Seoul International Drama Awards for Most Popular Foreign Drama of the Year and the Best Drama series of all time at the Monte-Carlo Television Festival, The Good Doctor is back with its third instalment that promises to be another exciting watch on SonyLIV.
The Good Doctor S3 will be available for viewing under the Premium umbrella of SonyLIV for INR 99 per month or INR 499 per year.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
