MAM
SABIC highlights solutions for a changing world in first global brand campaign
MUMBAI: SABIC, a world leader in diversified chemicals, is promoting its spirit of collaboration and innovation to the world through a new creative brand campaign, reflecting its commitment to Chemistry that Matters™.
The scale and global reach of the campaign marks an important milestone for SABIC, with advertising being placed across global TV, print and digital media as well as a presence in targeted spaces such as airports. The campaign also has local media upweights across ten key countries spanning Middle East, Europe, Americas and Asia.
The campaign will focus on SABIC solutions created from collaborations that enable society to meet the demands of a changing world. Its themes of urbanization, food and water, sustainability and energy efficiency reflect SABIC’s commitment to sustainable innovation and growth.
Sami Al-Osaimi, Vice President, Corporate Affairs, said there are numerous examples of how our Chemistry that Matters™ is enabling a positive difference in step with the megatrends affecting the future. He said the SABIC brand campaign shares a concise yet powerful selection.
“We are immensely proud of the SABIC brand. It inspires our collective efforts to make a difference in the world and support our goal of becoming the preferred world leader in chemicals. The time is right to share the positive impacts that we are making across the globe. This is Chemistry that Matters™.”
Chemistry that Matters™ has a dual meaning – the chemistry behind SABIC’s solutions and the chemistry between its people and stakeholders. One of the primary themes throughout the campaign is how SABIC actively collaborates with partners, manufacturers and others to make a positive difference when it comes to solving some of the most pressing issues of today’s world.
“SABIC has undergone a rapid transformation in recent years and more than ever sustainability is at the core of our business,” Mr. Al-Osaimi continued. “Our societal commitments guide strategic corporate decisions and help ensure short term growth goes hand-in-hand with long term benefits to the environment, the economy and society as a whole.”
Richard Crookes, Director, Global Brand & Marketing Communications, said the campaign is the first of its kind by SABIC, the beginning of an ambitious five-year brand marketing strategy for the company, and the result of extensive planning and development.
“After extensive internal embedding of our brand we feel we are ready now to share our compelling stories with the outside world. We firmly believe that the stronger the alignment between the stories we tell in our campaigning and the experiences we create for our customers and stakeholders, the more sustainably we will increase the value of our brand” added Mr. Crookes.
The 2018 edition of Brand Finance’s internationally respected Brand Finance Chemicals 10 report placed SABIC among the top three global chemicals companies and estimated the brand value to be $3.964 billion.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
