MAM
Admitad India bags two awards at the prestigious India Affiliate Summit & Awards 2019
MUMBAI: In a development that further underscores its leadership position in the Indian affiliate marketing industry, Admitad India has been honoured by the Internet and Mobile Association of India (IAMAI). Its innovative affiliate marketing solution Admitad Extension has earned the distinction of being the Best Affiliate Tool of the Year at India Affiliate Summit & Awards 2019. It has also bagged the award for the Best E-commerce Affiliate campaign for Bigbasket, who have associated with Admitad exclusively for affiliate marketing. Organized by IAMAI, the latest edition of the premier affiliate marketing event took place on September 26th -27th 2019, at The Leela Ambience, Gurugram.
The India Affiliate Awards has been instituted for the first time in 2019 as an annual celebration of the most innovative and effective advertisers, agencies, publishers, networks, and technology solution providers in the affiliate marketing industry. Admitad India’s win this year is a testament to the relevance and impact of its leading-edge service and product offerings. A unique, easy-to-use solution, Admitad Extension is a browser extension that eliminates the entry barriers into the affiliate marketing space and makes it simpler for new-age publishers to sign up for, explore, and deploy brand campaigns as affiliates.
The CPS campaign designed for Bigbasket’s desktop and m-site platforms is aimed at driving incremental sales, onboarding new customers and increase the lifetime value for existing users. While such campaigns are usually limited to coupons/deals, cashback, emailers and display, Admitad went one step ahead in creating a larger impact for Bigbasket. Along with recruiting numerous affiliates across categories, it also roped in hyperlocal platforms, has partnered with high profile players in the telecom and travel spaces, and brought on board several cooking bloggers/vloggers to drive new user acquisitions for Bigbasket.
Admitad India has been delivering rich dividends for its brand partners through its best-in-class affiliate marketing solutions. The Bigbasket campaign that has earned significant praise – as well as the Best E-commerce Affiliate Campaign Award – further cements Admitad’s stance as the industry leader in the affiliate marketing space.
Speaking on the win, Ms. Neha Kulwal, Country Manager India, commented, “At Admitad India, our aim is to empower new-age publishers as well as advertisers by providing them with cutting-edge affiliate marketing solutions. Admitad Extension is one such example from our array of cutting-edge products. We are honoured to have been felicitated at the India Affiliate Awards for this innovation.”
She added, “The win for Bigbasket’s CPS campaign is also a matter of utmost pride for us. The one-of-a-kind campaign was designed keeping in mind the unique needs of India’s largest online grocery store. Bigbasket’s GMV is a stellar example of the impact that affiliate marketing can make on a brand’s growth. Needless to say, the double-win has reinforced our confidence in our mission and will inspire us to keep delivering innovative and enabling services in the future.”
The latest edition of the Summit brought together over 2,700 delegates, 500 companies, and 70 exhibitors, among other key stakeholders in the business ecosystem. In line with its theme ‘Re: Imagine’, it hosted several insightful discussions, thought-provoking sessions and collaboration opportunities aimed at leading the country’s burgeoning affiliate marketing industry towards an innovative and lucrative future.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
