MAM
Kriti & Nupur Sanon come together for Bata’s festive campaign
MUMBAI: Getting its consumers camera-ready 24/7, Bata India launches its new festive campaign – “New Arrivals, Every Friday” featuring their brand ambassador, Kriti Sanon and her sister Nupur Sanon. In the age of social media, the selfie obsessed generation need to be camera ready constantly, demanding a variety of looks and styles. New Arrivals, Every Friday campaign by Bata addresses this need to look photo ready round the clock with their wide offerings and constantly adding newer styles every Friday.
Joining Kriti on screen, Nupur is seen promoting Bata’s wide range of stylish footwear collection in trendy colours and a plethora of designs – ranging from ballerinas, ethnic, stilettos, sneakers and more, to surprise its fashionable consumers.
With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising, featuring the cheerful Sanon sisters together for the very first time in a fashion ad. The film starts with Nupur occupied with clicking and uploading pictures on her social media in her latest footwear purchase and Kriti gets pleasantly surprised with her shopping spree again! Kriti teases Nupur saying that she needs to face the camera more than her and that she doesn’t shop so extravagantly and Nupur wittingly iterates that she needs to be camera ready too for her social media. Kriti compliments her shoes and an excited Nupur reveals that they are from Bata. Mocking her sister, Kriti shows herself wearing the same heels!
Talking about the TVC, Anand Narang, VP Marketing, Bata India Ltd said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday. Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend.”
Sagar Mahabaleshwarkar, CCO Contract said, “Today the youngsters need different looks round the clock and prefer presenting themselves in a different way for every occasion. And shoes complete these looks. Bata understands this and offers wide range of variety in terms of style, color and designs. The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters, that understands their needs.”
Bata’s latest collection for Women promises the coolest, freshest, and most stylish trends of the season for its consumers. Be it the trendy pumps, mules, sling-back heels, ankle-strap stilettos, block-heeled sandals, sneakers or loafers, the collection has a pair of shoes to snug your feet. So, get to your nearest Bata store and strap up your look of the day.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
