Music and Youth
Hungama launches Season 2 of ‘Boys with Toys’ – its hit original youth comedy, on Hungama Play
MUMBAI: Hungama, India’s leading digital entertainment company, today launched the second season of its hit original youth comedy, ‘Boys with Toys’. The first season of the show was appreciated by the viewers, receiving over 17 million episodic views since its launch. In its second season, the show will take forward the hilarious misadventures of Adi and Jiggy, its protagonists who find themselves at the helm of running a business that they know nothing about. The show is produced by Viniyard Films, directed by Rahul Aggarwal, and stars Rishab Chadha (Dhrishyam, Lupta), Umang Khanna, Anisa Butt (Yeh Jawaani Hai Deewani, Half Girlfriend) along with Abhishek Bajaj (Student of the Year 2).
Starting today, the show will be available to stream on Hungama Play, Hungama’s video on demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience of over 110 million worldwide. Boys with Toys Season 2 will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Speaking about the latest original show, Neeraj Roy, Founder and CEO, Hungama Digital Media said, “Hungama Originals have helped us push the boundaries of content available on the digital medium. Locally relevant, yet guaranteed to entertain a global audience, our original shows narrate stories that are unavailable on the traditional medium. We are delighted to launch a new season of Boys with Toys, a show that was loved by a young demographic worldwide. We are certain that our content strategy and distribution network will help us increase our user base by 2X in FY2019.”
Ashvini Yardi, Founder of Viniyard Films and the Producer of Boys with Toys 2 said, “The first season of Boys with Toys received an incredible response from the audience. Season 2 promises to pack in even higher doses of humour and fun. The show is riddled with moments that are sure to make it the perfect weekend watch for the audience. We are certain that the youth, across big and small cities, will enjoy the new season of the show as much as they loved the previous one.”
In the previous season, Adi and Jiggy, unexpectedly receive an unusual inheritance – multiple boxes of sex toys, from Jiggy’s late uncle. Bored at their dead-end jobs, the two boys give up their routine existence for a life of excitement and begin running a sex toy shop – a business that they don’t know anything about.
The new season sees the two boys try and build their business even further. Each new order comes with unique and entertaining complications that they must overcome to make their venture a success, turning their lives into a comic frenzy. At the same time, they must also deal with hysterical situations that arise due to their clueless mothers and grandparents visiting them, potential love interests who don’t turn out to be what they seem and a landlord who just won’t stop being nosy.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
