MAM
ixigo Launches ‘Jaisa Ghar, Waisa Desh’ To Support the Swachh Bharat Abhiyan Among Travellers
Mumbai: ixigo, India’s leading travel platform, has launched a new travel cleanliness campaign ‘Jaisa Ghar Waisa Desh’ to address the growing concern around lack of hygiene and cleanliness at tourist destinations. The campaign, in the form of a counter-intuitive video, aims to sensitize travellers on the impact of littering and how it transforms beautiful tourist destinations into unpleasant spots.
Conceptualised and produced in-house, the campaign sheds light on the double standards that citizens have when it comes to maintaining cleanliness at home and in public places. The short video shows a family dirtying their house making it unlivable. The concept draws a parallel between maintaining hygiene and cleanliness in all public places as one would do in their homes.
Recent reports revealed that over 10 lakh tourists left behind 2,000 tonnes of waste during their visit to Manali in May and June this year. Overtourism in high traffic destinations like Goa, Shimla, Varanasi & Srinagar has also led to an increase in solid waste and littering.
Speaking on the campaign, ixigo’s Co-founder & CEO , Aloke Bajpai said, “As one of the leading travel players in the country we want to massify the government's Swachh Bharat Mission by encouraging travellers to participate in keeping tourist places clean. It is important that we, as responsible citizens realise that the whole country is our home and keep it clean in order to be truly sustainable.”
Commenting on cleanliness etiquette of travellers, Rajnish Kumar, Co-founder & CTO said, “Reckless behaviour like leaving graffiti on heritage sites, monument vandalism and littering coastal areas is damaging our country’s natural beauty. While we continue to make innovations in the travel space, we also need to focus on adopting innovative ideas to reduce our ecological footprint.”
ixigo is launching its travel cleanliness campaign starting 2nd October, 2019 which commemorates Mahatma Gandhi’s 150th birth anniversary.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
