MAM
EaseMyTrip Joining Hands with Malaysia Tourism to promote the Destination
MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates.
For promoting tourism in Malaysia, renowned TV actress Adaa Khan of Naagin series fame joined EaseMyTrip’s team.
Talking about this association, Mr. Sulaiman Bin Suip, Director, Tourism Malaysia, New Delhi said, “It is indeed a great opportunity to associate with EaseMyTrip with an aim to boost tourism in an unexplored destination like Sabah through popular TV actress Ms. Adaa khan. Sabah is one of the most beautiful destinations in Malaysia. White sand, beautiful scenic view, crystal clear water along with mesmerizing marine life makes Sabah, an ultimate destination for a perfect leisure time in Malaysia. This initiative would definitely help us to showcase different side of Malaysia to the potential travelers.”
Commenting upon this development, Mr. Rikant Pitti, Co-Founder & COO, EaseMyTrip said, “We are elated to associate with Malaysia Tourism Board. Malaysia being a culturally rich nation, offers tons of places to explore with numerous activities to enjoy. The country has set a target of attracting at least one million tourists from India every year and we are delighted to be part of this vision of the board which would further be beneficial for EaseMyTrip as a brand.”
In order to make this a reality, Malaysia Tourism Board has pledged to amplify the nation’s promotion in India. This year, Malaysia tourism board is expecting a 20% growth in tourist arrivals from India owing to various marketing initiatives across major Indian cities.
India is amongst the top 10 countries for Malaysia in terms of tourists. Almost 600,311 Indian tourists visited Malaysia, registering a growth of more than 8.6% in 2018 and spent around RM 2.7 Billion. Moreover, from January to May 2019, a total number of 2,95,609 Indian tourists visited the country registering a growth of 15.5% in comparison to the same period of the last year. Malaysia is now aiming to target of 728,000 Indian tourists to visit Malaysia. Understanding the growing popularity of the region amongst Indians, EaseMyTrip has tied up with the tourism board of Malaysia.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
