MAM
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019
MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.
As more millennials and Gen Z shoppers go online and the reach of online commerce extend beyond cities into smaller towns, strong growth opportunities exist for both e-commerce players and businesses alike. Consumer trends of experiential shopping and the need for wellness and premium products are also expected to drive good volume growth[1].
“Commerce is experiencing rapid growth in India, with increased internet and smartphone adoption signalling strong market opportunities for e-commerce players. We are excited to host WPP Commerce for the first time in India. Coupled with insights from industry stalwarts, this is a learning opportunity for all who are keen to understand how to cater to the next generation of shoppers,” said CVL Srinivas, India Country Manager for WPP.
Participants at WPP Commerce will have the opportunity to learn about mobile commerce, chat apps, omnichannel strategies, cross-platform capabilities, data optimisation, machine learning and conversational commerce. WPP agencies Geometry Global Encompass, GroupM, Kantar, Wunderman Thompson and VMLY&R will present workshops that demonstrate the use of innovative technology and creative marketing models.
WPP partners Adobe will also discuss how to strengthen shopper engagement through a scalable platform, personalisation and customer intelligence, while Google will highlight why omnichannel shopping is relevant for winning consumers. As India emerges to be the second largest app ecosystem globally with users spending 90% of their time on apps, InMobi will showcase how to drive growth through in-app marketing for mobile commerce.
Other WPP Commerce topics include:
• Omnichannel Commerce: bridging the gap between offline and online
• Technology: enterprise level Ecommerce solutions built using AI/ML
• Role of Media: leveraging partnerships with marketplaces to help clients maximize their media spends
• Marketplaces: how to help sell better on MPs through strategy, content and media
• Analytics: to help predict online sales
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
