MAM
Social beat strengthens its leadership teamwith 3 new executive VP
MUMBAI: Social Beat is delighted to strengthen its leadership team by bring on board AvinashShenoy, PratikshaSinha and TuhinaBapuli as Executive Vice Presidents (EVP) for Mumbai and Bengaluru. They will be working closely with the existing leadership to drive growth and move closer towards the company’s vision of being India’s no. 1 independent digital agency by 2021.
AvinashShenoy hails from a core advertising, brand management and marketing communications background. His professional journey spans management and execution of strategies for various marquee brands. His 17 yearprofessional journey includes working at various key roles in brand marketing and customer marketing at PepsiCo, managing key personal care brands for Unilever at Lowe and being a part of a key online jewellery brand where he worked towards delivering their growth hacking and digital marketing initiatives.
Talking about his new role as an Executive Vice President in Mumbai, Avinash stated, “The new world of the consumer is fast evolving in terms of consumption and communication, thanks to digitisation and e-commerce. It is imperative that brands and businesses are on top of the game to match these needs. I really believe the team at Social Beat has the right passion and purpose to deliver these evolving digital needs. I am really delighted to be a part of this journey and look forward to working with this young and dynamic team to create winning ideas and solutions to help build business for our clients.”
Pratiksha’s career in marketing took shape 6 years ago, with her gaining expertise in creating and executing GTM strategies for known brands across various verticals, including building client relations and business development. Her stint at Sokrati and Anarock has been instrumental in shaping her career in performance marketing, with the latter company even allowing her the opportunity to onboard and work with established brands such as Piramal Realty, TATA Housing, Mahindra, Shapoorji, Viacom, Swiggy and AJIO, to name a few.
Joining Social Beat as an Executive Vice President in Mumbai, Pratiksha shared, “In Social Beat, my key focus area would be to grow our business by almost 10x in the next 18 months, by helping our existing clients scale their customer growth through paid marketing and organically, and also onboarding new clients who are looking at driving significant scale through digital.”
TuhinaBapulihas over 10 years of experience in the craft of core marketing, having worked in brand awareness, consumer marketing, brand building. She has also gained exposure in corporate events including MICE and trade meets, and managed dealer engagements with CHA, IT, FMCG, Apparel, BFSI and Automotive brands. In addition to this, she has explored structured social and digital marketing attributed to her stint at Autumn Grey – WPP.
Expressing her excitement, Tuhina said: “The digital marketing field is ever-evolving, with the need to stand out in the crowd. It is indeed exciting to step into a new journey in my professional career, working with a company that recognises talent and brings the best results. I look forward to contributing my skills and expertise at our Bangalore office, and utilising digital marketing’s dynamic nature to the fullest.”
Co-Founder, Suneil Chawla said, “As we move towards our goal of being the no. 1 Independent digital agency in India, we are really excited to have Avinash, Pratiksha and Tuhinijoin us and playa crucial role in our growth journey. With each of them having varied experiences across Branding, Story-telling and Performance marketing, we look forward to them accelerating our growth, nurturing talent and taking our work across some of India’s best brands. We are delighted to have the three of them be a part of this journey.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
