iWorld
Struggling telco operator BSNL strikes content deal with YuppTV
MUMBAI: State owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) platform YuppTV have entered into a partnership. Under the signed memorandum of understanding (MoU), Yupp TV content will be made available to both BSNL mobile broadband and fixed line users.
“BSNL has 120 million users. Yupp brings content on global scale. We will work on a very unique proposition to bring highly rich experience to customer on strong technology backbone. Marriage between infotainment and telecom networks will happen," BSNL chairman and managing director P K Purwar said at the MoU signing ceremony, Mint reported.
All the major telecom players including Reliance Jio, Airtel, Vodafone Idea have struck deals with almost all major streaming services for betterment of average revenue per user (ARPU). Telco-OTT partnerships have been a noticeable trend not only in India but across the world as it makes a win-win deal for both the parties. Till now, OTT players in India get the largest chunk of subscription revenue from telco deals.
Purwar said during the ceremony that content is key to drive data consumption and original content is the game of the day. He also added that the bundling proposition will be a compelling one for BSNL subscribers.
At a time when the once telco king of India is struggling hard to run its operation, this deal marks a move by the public sector unit to retain and grow its subscriber base as the company has been making losses continuously since 2009-10. However, it will also help YuppTV to deliver its content easily to BSNL’s 120 million subscribers.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
