DTH
DTH operators against imposition of further regulation on platform services
MUMBAI: Major direct-to-home (DTH) operators spoke against the imposition of any registration fee or annual fee for the platform services (PS) offered by them. Tata Sky, Dish TV, Bharti Telemedia the holding company of Airtel Digital TV are of the view that as DTH operators already pay license fee and furnish bank guarantee, there should not be any requirement of any additional payment for PS. The companies have also delivered their views against capping the number of PS channels.
The Telecom Regulatory Authority of India (TRAI) issued a consultation paper (CP) on issues related to PS aimed at a proper regulatory framework for the services in late August. Before the CP was floated, the Ministry of Information and Broadcasting (MIB), in a letter dated 2 July 2019, sought the recommendations of TRAI on various issues related to PS with reference to DTH guidelines. TRAI also mentioned in the consultation paper that unlike private satellite TV channels which are permitted and regulated under the uplinking and downlinking guidelines of MIB, PS is not subject to any specific regulations or guidelines as of now.
As TRAI invited comments on the consultation paper from the stakeholders Tata Sky, Dish TV, Bharti Telemedia submitted their comments on the issue:
“Platform Services (PS) are programs transmitted by distribution platform operators (DPOs) exclusively to their own subscribers and does not include Doordarshan channels and registered TV channels. PS shall not include foreign TV channels that are not registered in India,” TRAI defined PS in its Recommendations on Regulatory Framework for Platform Services dated 19 November 2014.
Here are the important questions raised in the CP and the comments by the mentioned companies:
What should be the Registration fee/Annual fee for PS per channel? And how it is to be estimated?
All three players have commented that there should not be any requirement of any additional payment by DTH operators applicable for a PS channel as the DTH operators are required to pay entry fee, license fee and also furnish bank guarantee. They also mentioned in the submission that other distribution platform operators like MSOs, LCOs, HITS are not paying such fees which already creates a non-level playing field. Dish TV also mentioned that the requirement for payment annual fee can be imposed on cable platforms who are not required to pay any kind of entry or license fee to the government.
The maximum number of PS channels that can be offered by DTH operators:
According to the submissions made by the DTH players, there should not be any cap on the number of PS channels offered by the service providers. One of the reasons that has been highlighted is that DTH operators provide pan-India service and need to cater to customers of varied tastes and languages. Moreover, at a time when the broadcasters are having their own over-the-top platforms, limiting the number of PS would harm DTH operators in the competition.
“If the authority still feels that a limit is required, then it should be sufficient for us to grow further beyond the number of channels that we already have, and the limit should also be flexible going forward so that we may not be required to approach MIB and TRAI for cap enhancement. Additionally, for maintaining parity, similar caps should also be placed on MSOs/ LCOs,” Tata Sky commented.
Is there a need to revisit/review the earlier recommendations of the Authority dated 11th November, 2014, relating to keeping recording of all PS channel programs for a period of 90 days and maintaining a written log/ register of such program for a period of 1 year by the DPO from the date of broadcast and the role of Authorised Officer and the State/ District Monitoring Committee and MIB as monitoring authorities:
Article 8 of the DTH license condition mandates DTH operators to maintain the recoding of the programs carried on the platform for a period of at least 90 days at its own cost which is also applicable on PS carried by the operators. In addition to that, all the content transmitted by DTH operators are monitored by the Electronic Media Monitor Center which is entrusted with the responsibility to check the compliance of the ‘Programme and Advertisement Code’ under the Cable TV Network (Regulation) Act, 1995. Hence, they are of the view that there is no requirement for prescription of any additional compliance maintaining a written log/ register of such program for a period of one year by the DPO.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
