Brands
Cars24 promotes Himashu Ratnoo to CEO C2B & retail business
MUMBAI: He’s gotten into the driver’s seat at Used Cars India, autotech platform Cars24’s C2B and retail businesses. Himanshu Ratnoo’s elevation as Used Cars India’s CEO was announced in an internal email to the company by Cars24 founder & CEO Vikram Chopra.
In his new role, Ratnoo will oversee the company’s C2B and retail operations, focusing on scaling growth and driving innovation.
Renowned for his “founder mindset,” Ratnoo has played a pivotal role in Cars24’s success, Chopra said in the email. His transformative initiatives include the development of franchise models, lead monetisation strategies, and a revamped approach to luxury car transactions. Additionally, he has successfully expanded value-added services that enhance customer experiences, aligning with Cars24’s vision to simplify car ownership.
Chopra commended Ratnoo’s leadership, emphasising his alignment with the company’s core values and his vision to make car ownership seamless and rewarding.
“Ratnoo will focus on building a world-class, engineering-first organisation, scaling revenues and profitability, creating a happy and thriving workplace for our frontline teams, and nurturing the next generation of leaders who will define Cars24’s future,” said Chopra.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
