MAM
Kalyan Jewellers lights up digital media with Diwali campaign
MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.
The #DilRoshanTohDiwaliRoshan digital campaign showcases the essence of long-standing Indian traditions, cultures and rituals that have been followed through generations. The videos encapsulate the various customs and traditions such as lighting up the house with diyas, wearing new clothes, gifting jewellery and celebrating the festival of lights with family and friends. The videos depict candid moments which are a common sight during the various festivities.
Speaking about the Diwali campaign Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”
Kalyan Jewellers had recently signed up four new regional celebrities as the face of the brand in key markets of Gujarat, Maharashtra, Punjab and West Bengal. These regional celebrities are featured in the short videos alongside Bollywood diva Katrina Kaif. This is the first time the celebrities are seen sharing screen space for this campaign. The jewellery brand also has campaign videos featuring Tamil superstar Prabhu Ganesan, Telugu style icon Akkineni Nagarjuna, Malayali heartthrob Manju Warrier and Kannada megastar Shivarajkumar representing the brand in other key states.
Link to the videos:
· Hindi – https://bit.ly/2MVZO3a
· Gujarati – https://bit.ly/2pMXFPp
· Marathi – https://bit.ly/3429UH1
· Bengali – https://bit.ly/2MDW1Zz
· Punjabi – https://bit.ly/2pH9o22
· Telugu – https://bit.ly/2PaMlaw
· Malayalam – https://bit.ly/2P7dcnR
· Tamil – https://bit.ly/35Y9K4T
· Kannada – https://bit.ly/2N5zTpM
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
