News Broadcasting
ABP Majha leads the YouTube chart on Counting Day
MUMBAI: India’s leading Marathi News Channel, ABP Majha, claimed a digital landmark today by attaining approx. 162K concurrent users on YouTube channel on 24th October, 2019, the counting day of State Assembly Elections.
Amidst the election frenzy, ABP Majha managed to surpass all its competitors such as News18 Lokmat and Zee 24 Taas.
ABP Majha is one of the most viewed Marathi channels, which reaches out to the entire region of Maharashtra. Kaul Marathi Manacha, ABP Majha’s flagship election property, gives a platform to the views and thoughts of a common man through innovative campaigns and drives across Maharashtra.
Keeping the dynamic digital landscape in mind, ABP has further expanded Majha into the digital sphere through its YouTube channel and is already leading in the segment. With real-time election updates, public issues, trends and results, the channel aims to ensure that the viewers don’t miss out any of the political happenings.
ABP News Network CEO Avinash Pandey said, “Our ever-increasing viewership-base is the foundation of our YouTube channel. These numbers are a true testament to the unmatched value offered by ABP Majha. Credibility and objectivity has always been the core of all our channels and we will continue to maintain the same in the future.”
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
